Although Japanese vehicles are among the bestsellers in almost every market segment, there's one that the nation's automakers have utterly failed to crack: the full-size pickup truck. There, Ford's F Series, General Motors' Chevrolet Silverado and GMC Sierra, and Chrysler's Ram remain dominant on the sales charts.
Toyota, Nissan and Honda all have pickup trucks — they just haven't resonated with buyers the same way. Toyota has had the most luck, which is ironic given that its Tundra hasn't received a major redesign in more than a decade. The newly-overhauled Nissan Titan and Honda Ridgeline sell at a fraction of the Tundra's pace, and the Tundra itself significantly trails pickups from the American “Big Three” automakers.
Are the current sales figures of big pickups the result of buyers' reluctance to stray from familiar brands? Or are the Japanese trucks just not as good as their American counterparts?