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Cupcakes make good therapy


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Published on: Thursday, March 28, 2013

By Donna Broadway

SILVER SPRING - Angelette Aviles’ customers love her. Apparently, the Cupcake Blvd truck hasn’t parked in Silver Spring in a couple of weeks and customers have missed the variety of cupcakes. Nearly every customer laments the absence of the truck and one customer even comes back three times buying a total of 15 cupcakes, each time asking about the Cupcake Blvd shop in Gambrills, Md.

Bruno Mars is crooning on a CD in the background as Aviles, dressed in jeans, black converse shoes, and sunglasses, prepares the menu for the day: red velvet, dreamcicle, chocolate hazelnut, chocolate on vanilla, dulce de leche, chocolate, vanilla on chocolate, German chocolate, cherry blossom, caramel macchiato, and snickerdoodle.

Aviles likes to say that she traded in her heels and business suits for jeans and sneakers. The Silver Spring native graduated from Our Lady of Good Counsel High School and received degrees from Florida State University and University of South Florida.

Aviles, a former PR executive for clients such as Ringling Brothers and Barnum & Bailey and the Florida Division of Elections, began baking as a form of therapy after leaving the Florida job. Though she was involved in cleaning up the aftermath of the Bush-Gore election fiasco, she didn’t need therapy for that. But after moving to Anne Arundel County three and a half years ago, she decided there was little to do in her new home, so she started baking. When strangers began calling Aviles for cupcakes and cakes, she knew she had something special.

“I started baking more as a therapeutic means. Even though I grew up Silver Spring, I planted my roots in Florida, getting married, having kids, a career, everything, so moving up here moving out to Anne Arundel county where there is not much going on, I felt like I was missing something, so I kept baking,” Aviles said.

Aviles started the Cupcake Blvd truck over a year ago before moving to a shop in early 2013.

“Banks don’t give you loans for startups. They’ll give you loans once you’ve been in business and have shown certain growth and you want to expand, that is when they will give you a loan.  This was loans against the car or a lot of cash I had on hand or depleting my 401k. No banks involved,” Aviles said.

Aviles, who is known for her specialty cupcakes, is planning on making a special moonshine cupcake dedicated to Bruno Mars when he comes into town this summer. The cupcake, which will be soaked in moonshine, will be the latest in limited edition cupcakes. There have been maple bacon, peanut butter and jelly, key lime, mojito, green velvet, Chocolate Caramel Bacon, margarita and Guinness beer chocolate cake filled w/Whiskey Ganache & Bailey’s Irish Cream frosting.

Between private events, the truck, and the shop, Aviles may sell 800-1,500 cupcakes a day, sometimes requiring 20-hour days, but she said it’s worth it.

“I’m putting more hours into it because it is fun and what I like to do. Some weeks, if I’m pulling 80 hours a week, it doesn’t feel like it because it is fun, but then there are slow times but you have to make up for that during the rest of the year and triple and double your events during the summertime,” Aviles said. “I love it even though I work more hours, because I feel like I get to spend a lot more time with my family because I schedule my family around all this.”

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