Twenty-five years ago, Chrysler was selling the country’s stodgiest full-size pickup truck. Boxy and characterless, the 1993 Dodge Ram lacked the gently curved body of the Ford F-150 or the extra-brash angularity of the Chevrolet C/K.
The company flipped the script for the 1994 model year. A prominent crosshairs-style chrome grille stood tall and proud on the front end, with low headlights swelling into bold fenders.
Though it remained the country’s No. 3 best-seller, always behind its Ford and Chevrolet competitors, the Ram continued to be the most aggressive American truck. It solidified its image by introducing the famous “Hemi” V8 engine in 2003 with best-in-class horsepower.
But with its latest redesign, which just hit dealerships as a 2019 model, the Ram has become more mild-mannered. An all-new front end design raised the headlights and revised the grille, abandoning the signature look of the last two and a half decades. Gone are the fender bulges and the crosshairs grille. If it weren’t for the big “RAM” lettering on the new grille, the front end would be almost entirely anonymous. LED light bands ringing the headlights resemble the Dodge Charger sedan’s, but for several years Ram has been its own brand anyway, no longer a Dodge.