Asking Jim Kennedy how he intends to market his new album, “The Mischief of Life,” elicits an unexpected response.
“The point is not to sell the album; the point is to make it,” said Kennedy. “Music can be produced as a consumer product with sales as the goal, or it can be [artistic] expression and craftwork. My ‘marketing strategy’ is to share the CD with people. and hope they like it. I’m not trying to become a rock star or get rich.”
If they do like it, he’ll try to put together a “good group of musicians” and perform it to attentive audiences. If that doesn’t happen, he says he’s “still perfectly satisfied” having made the CD.
Kennedy wrote all 12 songs on “The Mischief of Life.” He plays all the instruments, and did the engineering and producing. He recorded the songs in his “home studio” – a laptop on his kitchen table and a cluttered corner of his band-rehearsal room.