As today's mainstream brands offer loads of features, sumptuous interiors, advanced technology and refined driving experience, it can be difficult for a luxury vehicle to distinguish itself.
Some models offer an incremental improvement over their mainstream alternatives — you pay a little more, and you get a little more. But others take a more radically different approach, providing an experience that you'd never find in an ordinary vehicle.
An example of the latter is the Land Rover Discovery, a British-built midsize luxury SUV that was fully redesigned last year to replace the LR4. The Land Rover brand focuses solely on delivering superior off-road capability, which already puts its vehicles in a different niche from even Mercedes-Benz or Lexus, much less Honda or Chevrolet. Distinctive styling inside and out further separates the Discovery from other SUVs or crossovers, and the latest model also boasts some clever family-friendly features to keep it practical on an everyday basis. Prices start at $53,085.
In recent years, Land Rover sold this vehicle as the LR3 and LR4. But this latest generation marks a return to the market for the storied Discovery name. But while the name brings to mind the model’s aggressively-boxy predecessors, today’s Discovery is more softly styled. The decision to make such a clear departure from the model's roots likely stemmed from aerodynamic considerations as much as aesthetic ones and the result has gotten mixed reviews: Some applaud the new looks as attractive and modern, while others denounce them as generic and derivative.
Inside, however, the new Discovery is pure Land Rover — and better than ever. The tested car’s rich white leather upholstery sets the scene, and the dashboard’s elegantly simple rectangles stand apart from the elaborate swishes and curves found in many contemporary vehicles. A large new 10-inch touchscreen infotainment system keeps the cabin modern, both functionally and visually.