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Volkswagen goes mainstream while Lexus just ages

2018 Volkswagen Tiguan cropped for webThe 2018 Volkswagen Tiguan is roomier and safer than its predecessor, but it remains on the pricey side for the compact crossover class. COURTESY PHOTO  Look at the characteristics of the most popular vehicles in the U.S., and the two key attributes that will stand out to you are size and price, as Americans understandably look for cars that hit the sweet spot of roominess and affordability.
In recent years, the compact crossover class has exploded for precisely those reasons. At prices well below $30,000, buyers can find well-equipped vehicles with comfortable seating for five passengers and ample cargo.
But one of those compact crossovers – the Volkswagen Tiguan – has in recent years excelled in neither area. Smaller yet more expensive than a Ford Escape, Honda CR-V or Toyota RAV4, the Tiguan tried to provide a luxury experience at a discount – the sporty performance and outstanding build quality of an Audi, for prices closer to a Honda. But that sales pitch never really worked. While some buyers appreciated the Volkswagen's unique niche, the heart of the market remained elsewhere.

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