Menu

Getting ready for the real estate disruptors

for sale sign outside houseI recently wrote about companies that are going through identity crises. Are they real estate companies or are they technology companies? Regardless, the big name real estate disruptors have changed the industry. Today’s home buyers are in control of their home search. Additionally, agent commissions are viewed much differently than they have been in the past. But the recent trend of real estate companies touting themselves as technology companies may be a signal that large real estate brokerages want more change. But are they mistaking the map for the territory?

Read more...

Sometimes you need a neighborhood expert

for sale sign outside houseWhen I began my real estate career, every budding agent was taught we should farm neighborhoods to become the local expert. Agents would (and many still do) farm neighborhoods by spending a small fortune on promotional marketing just to tell you how smart they are about your neighborhood. The notion only one agent is “the expert” on selling homes in your neighborhood has become antiquated. However, the long standing ritual, where agents tout themselves as the “neighborhood expert” or specialist, is still alive and well.

Read more...
Subscribe to this RSS feed