Sunday, March 09, 2014 5:38 AM
On Ja 9. ALDI executives held a grand opening and ribbon cutting event for the new Beltsville, Md. store. ALDI has more than 1,200 stores around the country, Courtesy Photo
Published on: Wednesday, January 15, 2014
By Alexis A. Goring, Special to The Sentinel
By Alexis A. Goring
Special to The Sentinel
Blackberries and mangoes for less than a buck, and an entire Mama Cozi large frozen pizza for $4.99, Beltsville residents now have one more shopping option and officials at ALDI say its new store is super budget friendly.
On Friday, Jan. 10 ALDI, a select assortment discount grocer, opened a brand new store at 10912 Baltimore Avenue and promised to bring savings and quality that is above what the competition has to offer to all shoppers.
“We are pleased to bring our first store to Beltsville to help customers get high-quality products at everyday low prices,” said Jeff Baehr, Frederick division vice president for ALDI. “We challenge shoppers to switch from national brands to our high-quality exclusive brands and save up to 50 percent without compromising. As important as price is, the only way to attract and keep shoppers is to have quality products.”
Known for specialty grocery items and low prices, ALDI has more than 1,200 stores open at locations in 32 states. A grand-opening preview event and ribbon-cutting ceremony for ALDI in Beltsville was held on Thursday, Jan. 9. The event drew a guest list of ALDI executives, city officials and community members who toured the store and sampled brands shoppers can only find at ALDI.
Features of the Beltsville store include: high ceilings, natural lighting and environmentally friendly building materials that include material that was recycled along with refrigeration and light bulbs that save energy. All of this is simply so customers can have a simple and easily navigated shopping experience.
ALDI promises customers they will find more than 1,400 of the “most frequently purchased items sold under ALDI exclusive brands for prices up to 50 percent less than traditional supermarkets.”
In a tough economy, ALDI employs many ways to eliminate overhead costs with practices such as encouraging customers to use a cart rental system where shoppers pay a quarter to release a cart and upon returning the cart customers get the quarter back. ALDI also saves money featuring open carton displays and encouraging customers to bring their own shopping bags.
ALDI is open during prime shopping times with hours from 9 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 8 p.m. Saturday and from 9 a.m. to 7 p.m. on Sunday.
As a grocery retailer, ALDI has managed to expand without acquisition or merger and over the last several years, ALDI has added, on average, 80 new stores each year.